Normalaire™

Most of us weren't taught how investing works. When we seek answers we encounter paywalls, jargon, and noise. Meanwhile, inflation erodes cash as market gains flow to those who own assets. We're here to end the gatekeeping and show what's possible. Check out our free guides to get started.

Cost of living

U.S. prices rose about 21% from 2020-2024. Money left in cash lost roughly a fifth of its buying power.

Asset growth

U.S. stocks returned about 97% from 2020-2024 (including dividends). Those returns went to people who were invested.

Ownership

The top 1% of U.S. households own about half of the U.S. stock market. Around 50% of U.S. adults don't own any.

Guides

These guides are for educational purposes only and do not constitute investment, tax, or legal advice. Always do your own research or consult a qualified professional before making financial decisions.